Roses: The Language of Love

Here we are. February already? We're not going to lie - as a florist, a certain special date early each year has our heart. Any guesses?

You got it - Valentine's Day.

And what better way to say, "There's no one I'd rather quarantine with" than sending a gorgeous box of red, red roses.

Well, it's no secret that we've got the roses. It's no secret you want the roses. And it's no secret that there is possibly nothing more romantic than being hand-delivered a fragrant set of blushing blooms for the day that love is well and truly in the air.

Our jaw-dropping bouquets of twelve red roses are a sure-fire hit each year that Valentine's Day rolls around. But, we got to thinking: well, why? Since when did roses become synonymous with pure, unadulterated love?


Myth has it (Greek myth, to be exact) that the goddess of love, passion, pleasure and beauty herself invented the red rose. According to this mythology, the rose grew from Aphrodite's tears and blood shed over her lover, Adonis. They were a symbol of a love so passionate, it lasted until the day she died. Intense, right?

Now, don't forget colour is of the utmost significance. Yellow roses? Not for your lover - but perhaps suit a friendship. Pink roses? You're getting warmer - they generally symbolise gratitude and grace (the perfect 'thank you' gift). White roses? Purity. And there wasn't a whole lot that was 'pure' about Aphrodite and Adonis' love for the ages. It was fiery and passionate, blushing and lovely. Just like the stunning, imitable red rose.

There are other theories as to why the red rose is so ubiquitously associated with red hot luuurve.

Hinduism attributes red roses to a prominent god and goddess power couple - legend has it they were born out of the petals of these roses.

An ancient Arabic tale a stray nightingale pressed its body against a a rose, hard, which pierced it's heart. The blood coloured the rose red and it was seen as a symbol for intense, undying love.

In the Victorian Era, flowers truly became a language of their own. Roses specifically were sent to express emotions. Red roses were used most commonly for intimate and romantic partners, and still have this use today.


Well, there you have it. Who doesn't love a little history along with their twelve perfect roses, hand-picked and hand-delivered on Valentine's Day? Did we mention delivery is free?

If your lover deserves the world, add on a signature FLOX vase and a bottle of Jansz Cuvee or Sparkling Rose.


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